Cabby is a Swedish caravan manufacturer. All the caravans are intended for year round use and Cabby is the market leader in Sweden within this segment.
The caravan industry is a very traditional one in which the relationship between the caravan owner and the local dealer is of great importance for both parts. The customer loyalty to a brand is very strong and an ever present topic amongst campers on the campsite.
A new design
The primary goal with the new design for the Cabby website was to better reflect the quality of the caravans. Each caravan is built onsite in the factory in Kristinehamn, in the central parts of Sweden. With the new online presence, Cabby emphasize a direction towards being a more premium brand with a range of new caravans more focusing on details and design.
All the way from concept, wire frame to art direction and final design.